POLSKI
I am against stereotypes, but I follow the crowd.
I go to the gym because others go...
Insurance specialist (29) from Szczecin
What does it mean for your brand?
Who are we?
We forsee the future and deliver material inspiring packaging and advertising. We give guidance for marketing.
Team
We are an experienced team of practicians who tested the usability of developed methods in several marketing projects. We have long experience in inspiring and supporting innovation.
MARCIN KLAUS     partner
He specializes in the study of innovation and creating of new qualitative methods. The author of the first Polish study on an Early Adopters group, the creator of new proconsumer, hot-testing and exploration methods. A social psychologist, in the research industry for 18 years.

KAMILA JANISZEK   partner
Particularly interested in studies to assist with the construction and development of the brand strategy. She has worked for almost all sectors of B2C; managing local and international research projects. She had been the director of the qualitative research department in Ipsos for almost 5 years. A social psychologist, in the research industry for 18 years.

KACPER LATECKI
A cultural changes and new trends researcher - online and in a real world. He focuses on image analysis, design and experience. He teaches consumers to watch themselves and provides inspirational material. A social psychologist and coach, in the research industry for 6 years.

MACIEK BONSIGNORI
An Internet desk research specialist, a coordinator of autoethnographic process, an analyst. Almost wisest of us, because he almost won the game show "One out of ten." Indispensable in metropolitan consumers projects.

MICHAŁ LIS
He specializes in social media. An expert on mainstream culture. Freshly baked researcher of natural knowledge about the generation of twentysomethings.


OUR BACKGROUND
• Research projects all over Poland, thanks to cooperation with local recruiters and coordinators.
• Constant contact with a focus studios and workshops network in small and large cities.
• Cooperation with professional quantitative research boutiques, which implement advanced complementary projects.
more
Experience
We work for the FMCG sector as well as finance, telecommunications, pharmaceutical, tourism and non-governmental. We manage projects for strategic and designer agencies.
GRUPA ŻYWIEC
GLAXOSMITHKLINE
BAKALLAND
NESTLE
KRUSZWICA
ŁOMŻA
BANK POLSKI
COLGATE PALMOLIVE
WEDEL
UNILEVER
UNIMIL
RAIFFESEN BANK
EUROP ASSISTANCE
ROSSMANN
TCHIBO
RAINBOW TOURS
more
Since the standard of living got worse
my relationship with my family get stronger.
Management asistant (32) from Wroclaw
What does it mean for your brand?
What we do
We have adjusted the focus research to prosumers, developed our own ethnography methodologies, we develop innovative approaches.
This is not the respondents' time
but most important the time for observing and talking to people,
who then become co-authors of the study. Therefore we engage consumers in observation of their own and their friends' and family's customs and habits.
Philosophy of co-operation
We focus on flexibility in co-operation. We adapt the methodology to
goals and budgets and keep modifying scenarios research.
We invite you to participate in field studies. It is important for us,
to make our customers feel inspired and sure of the effect.

Research Methods and Tools
We use hybrid methodologies, we combine experience ethnography, workshops, traditional focus groups and online tools. We take a practical knowledge from the fields we know best: psychoanalysis, deepend metaphor, storytelling, archetypes and people.
RLC® (Real Life Connection)
Consumers are under the supervision of a researcher become ethnographers of their habits and report them on a daily basis on-line. It helps to create real images of brands and test the idea of positioning and communication.

GHOSTS
Deep ethnography which is spending a few days in the studied environment, which gives you full recognition of the habits and life of the target group.

HOT TESTING
The method using focus groups. It allows you to test more than 5 to 20 ideas for products or statements. The result is a range of 2-3 best options.

CONFLICT GROUP
Confrontation of heavy users of two or three brands or product categories. It gives an insight into the strengths and weaknesses, allows you to discover the most important characteristic features of each of them.

FGI+
Classical methods of discussion, adapted to today's consumers. We focus on the active cooperation with the consumers before the start of the meeting.
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Trend hunting
We constantly follow new developments in technology, media and society. We translate social changes to changes in consumption. It results in our reports on trends that give us a broader perspective on the research results. We include selected conclusions in the analysis of the research that we do for you.
"Changes in values and lifestyles" 2009/2012/2014
"Masculinity"
"The consumer after the crisis"
"Female pleasures"
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At the end of the party the girl is important
and not the music we were dancing to.
Student (23) from Olsztyn
What does it mean for your brand?
Contact details
insightshot@insightshot.pl
+48 507 026 754
+48 790 884 070

Insight Shot Sp. z o.o.
ul. Ursynowska 20/4
02-605 Warszawa, Polska
NIP 5213720198